In addition to sending a press release to magazine or newspaper editors, one should also consider distributing their press release to online press databases.

Many of the press websites out there offer free press release submissions, while others charge nominal fees for distributing and posting the release. Many bloggers and online journalists monitor these press databases for releases on specific topics. Posting the releases also generally result to links back and additional exposure.

It will often take 48 hours for your press release to appear so plan accordingly

 http://www.restnews.com/submit
http://www.free-press-release.com/submit
http://pr.prlog.org
http://www.i-newswire.com/submit.php